cullah.com is the home of Cullah, an independent artist with two decades of annual album releases, every record free and every fan reached directly with no label in between. Awen rebuilt and runs the site as a direct-to-fan platform: music, store, fan club, and downloads under one roof.
The build spans the catalog and player, commerce and the Cullective fan program, and the analytics and email pipeline that tracks engagement across years of releases. It is one of the longest-running platforms in the Awen network.