Awen partnered with VISIT Milwaukee, Summerfest and Summerfest Tech on Authenticated Experiences (AX), a city-scale Web3 tourism campaign that turned all 191 Milwaukee neighborhoods into a free, geolocated NFT scavenger hunt. Visitors traveled to real-world locations, tapped the digital art on their phones, and collected limited-edition tokens using only a name and email, no crypto wallet required.
For the AX2 wave tied to Summerfest’s 55th anniversary, Cullah designed a five-piece series of Summerfest-themed NFT collectibles. The first 55 people to collect the set unlocked an exclusive artist experience and a shot at Summerfest tickets, and a separate limited Summerfest token carried free general admission.
The platform ran on Vennity’s no-code digital-collectibles technology. Awen led the creative: original collectible art and the campaign concept that tied tourism, music, and ownership together to position Milwaukee as a tech-forward destination.
- Client: VISIT Milwaukee (with Summerfest / Milwaukee World Festival, Inc. and Summerfest Tech)
- Technology partner: Vennity (Polygon-based, no-code NFT minting + interactive map)
- Awen’s role: Original NFT collectible art (AX2 Summerfest series) and creative campaign collaboration
- Reach: All 191 Milwaukee neighborhoods, free wallet-less collecting, June 22 to July 8, 2023
