Social platforms rent you your audience. Email and a real CRM let you own it. Awen builds and runs newsletter programs, lifecycle and automated campaigns, list growth, and segmentation, with the tracking and reporting to know what is working.
We run this across our whole network on systems we built ourselves, a newsletter platform and a CRM that handle campaigns, contacts, deals, and per-recipient open and click tracking for multiple brands. We bring that same owned-audience engine to clients, so your most valuable channel is one no algorithm can take away.