Women’s Soccer Club turns 25: the anniversary gala and the platform behind the league

Women’s Soccer Club turns 25: the anniversary gala and the platform behind the league

On December 6, 2025, the Women's Soccer Club (WSC) marked 25 years with a formal anniversary gala that we presented, and we also build and maintain the platform the league runs on.

At a glance

Date December 6, 2025
Place Milwaukee Sheraton Brookfield, Brookfield, Wisconsin
Event 25th Anniversary "Soccer Ball" Fundraiser Gala
Presented by Awen
Host Women's Soccer Club
Partner Visit Brookfield
On the program A wine tasting experience and a live performance by Night Fever, a Milwaukee Bee Gees tribute band
Awen's year-round role A custom WordPress platform and member portal for the league, which we maintain

The gala

The 25th Anniversary "Soccer Ball" Fundraiser Gala took place at the Milwaukee Sheraton Brookfield. Awen presented the evening, WSC hosted it, and Visit Brookfield was a partner. It was a formal event, with a wine tasting experience and a live performance by Night Fever, a Milwaukee Bee Gees tribute band.

Guests at the gala dinner.
Guests at the gala dinner.
A live band on stage during the evening.
A live band on stage during the evening.

The club

WSC is an all-ages women's soccer nonprofit. Its 2026 season has more than 680 players on 60 teams, with more than 900 games scheduled. The club has more than 11,000 games on record since 2010, and its adult divisions range from Open to Over 50.

By the numbers

680+ 2026 players on 60 teams
900+ 2026 games scheduled
11,000+ games on record since 2010
2,700+ players on record
36,000+ player fees paid online since 2010
Women's Soccer Club players, from the club's case study.
Women's Soccer Club players, from the club's case study.

The platform behind the league

Before it worked with Awen, WSC ran on spreadsheets and group texts. We built a custom WordPress platform and member portal for the league, and we maintain it. We also manage the hosting, domain and mail infrastructure. The platform covers:

  • Online member registration
  • Roster and team management
  • Season scheduling and RSVPs
  • Dues and treasury tracking
  • Member email digests
  • Participation analytics
  • An audit log of every roster and treasury change

Five custom plugins replaced the spreadsheets. The system holds records for more than 2,700 players and more than 36,000 player fees paid online since 2010. It is built on WordPress with Gravity Forms, Stripe and WooCommerce.

You listened to our vision, personalized the site to fit the interactive needs of our club, and created a user-friendly backend that makes it easy for our volunteers to update and manage.

Ginny, Women's Soccer Club, Inc.

The gala and the platform are both Awen's work for the club: one evening, and the season-long work that keeps 60 teams on the field.

Sources

More

See the gala page and the Women's Soccer Club case study.

If your club, league or association is running on spreadsheets and group texts, read about our website development work or start a project.